As the leaders of an in-house agency, LUME founders drove national multimedia campaigns that built the brand aesthetic and created the Chico’s brand beloved by its target market. Monthly catalogs, national print and television advertising, in-store signage and an online boutique all supported the Chico’s lifestyle. Each month, customers would find themselves acquainted with a new, exciting & aspirational place to travel, making the marketing as exciting as the merchandise.
During their tenure, positive comp store increases were posted every month for seven years. This double-digit annual growth made retail history and put Chico’s on both the fashion and finance map.