As agency of record, LUME created national campaigns that included monthly catalogs, in-store and outdoor signage, website, national print and online advertising. When Caché rebranded to focus on sportswear, we created the voice, imagery, interactive experience and social media presence that launched this new venture. Widely known as a destination for dresses, Caché wished to create a special online Prom Shop. Each year, we created a captivating campaign and outreach to a younger consumer showcasing the dresses. During our 7-year tenure, Caché saw positive comp sales, above average conversions from online advertising and above average response rates from direct mail marketing.