As agency of record, LUME created national multimedia campaigns for the retailer widely known as a destination for dresses. 360-degree campaigns included monthly catalogs, in-store and outdoor signage, website updates, national print and online advertising. When they rebranded to focus on sportswear, we created the voice, the imagery, the interactive experience and the social media presence that launched this new venture. This included a new e-commerce site and complete revamp of

Monthly Campaigns