HMS: Cable & Gauge

This specialty tops manufacturer enlisted LUME to create a new brand image starting with the creation of a repeatable, status print-inspired logo. Customers responded positively to the product-focused creative and an online digital campaign including high impact digital display ads, retargeting, and paid search. A new website refreshed monthly with fresh photography and fun fashion messaging energized the brand.

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HMS: CUPIO

LUME created branded imagery and seasonal lookbooks for HMS’s boutique brand, Cupio, highlighting the refined knitwear line targeting the young and style-savvy. This sophisticated campaign captured the essence of the new collection.

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