HMS: Cable & Gauge

This specialty tops manufacturer enlisted LUME to create a new brand image starting with the creation of a repeatable, status print-inspired logo. Customers responded positively to the product-focused creative and an online digital campaign including high impact digital display ads, retargeting, and paid search. A new website refreshed monthly with fresh photography and fun fashion messaging energized the brand.



LUME created branded imagery and seasonal lookbooks for HMS’s boutique brand, Cupio, highlighting the refined knitwear line targeting the young and style-savvy. This sophisticated campaign captured the essence of the new collection.